First of all the creation of these media pages is to make interacting with PP’s fans easier, Instagram is widely used by teenagers which happen to be our target audience as well. By posting a post on this platform, our fans can repost it in their story and help to spread out the pages to more people without costing any marketing fees (grassroot marketing). However, as we’re aiming to reach out to as many people as possible, the use of guerilla marketing can help to boost the effectiveness of marketing as well as increasing the word of mouth promotion faster.
The target audience is definitely between the ages of 16-32 (main focal is Gen Z up to 24 years old). Since the actor is between this age group, representation is based on this age group as well. Representation of brotherhood is likely to be seen at this range rather than the age group of 32 to 60 years old for example.
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